Our Story

BeatRoca Productions, a multifaceted music production company started in 2007 by Alverrick Powell. Alverrick S. Powell professionally known as Vision, is a Grammy nominated music producer from Columbia, SC. Being raised in a Christian home, Alverrick's earliest experiences with music were in church. His love for percussion allowed him to be able to play drums for his church. Having raw talent and a great ear for music, Vision relocated to Atlanta, GA in 1992 where he was able to continue to hone his production skills.

Making great connections and garnering knowledge of the music industry, Alverrick started DaSmoov Productions. Working with underground Hip-Hop  and R-n-B Artist, Alverrick began to make a name for himself. After a chance meeting with a Grammy award wining writer, they came up with the smash hit "Back In Your Arms". Spring of 2004, Vision received a call that was going to change his life. Kevin Wales, of Worldwide Entertainment, called to say the record that he produced, "Back In Your Arms" was going to be officially added to Bad Boy Music's newest artist, B5's track list.  On the heels of the success of B5, DaSmoov Productions was in high demand. Working with numerous music artist that span the musical globe, from hip-hop to pop, Vision's music catalog made him "the one to watch".

Vision's beat driven production style and masterful ability to rock the MP, gave way to his production company's name change. Thus, BeatRoca Productions was born. As BeatRoca Productions continues to diversify, their newest Artist hits close to home. Kimberly Morton Powell, is their Contemporary Gospel Artist that will change the minds of what Gospel music has been. Stay tuned in and sign up to the Guest List for the latest information on BeatRoca Productions and their Artist.